Tokyo Byte is a brand identity created for an academic project. The goal was to develop a brand name, tagline, and visuals for a Japanese restaurant.
The Backstory
Tokyo Byte is an energetic and community-driven environment where customers can come to relive their childhood and create new connections. These should be emphasized in its brand identity. The unique selling point of the restaurant is the retro video game-themed environment infused with delicious Japanese street food. The environment is full of creativity and expression. The restaurant supports local initiatives, and businesses and host event to give back to the community. The visual design of the brand is mainly inspired by retro video games, and the art of Yayoi Kusama, and Takashi Murakami.
